Use video in long term rental

Reaching a greater number of customers for long-term car rental is not easy considering that a large part of the market still does not know it well and does not want to risk jumping into it and take the risk. 

Using video in long-term rental is a good solution that companies can incorporate into their digital marketing strategy by creating an Application.

Long-term rental is a particular formula for acquiring a car that many people are still not familiar with. Therefore, it becomes more complicated to attract customers to your rental company and often advertisements are not enough because ultimately there is a need to educate about information. 

An interesting and important solution in terms of results is to use videos relating to long term rentals. Using video means creating content to upload to your website to be viewed by customers. 

Their great advantage is to inform about the functioning of this service and the elements that characterise it with the aim of responding to customer questions or needs. In short, video is a winning marketing strategy because it reaches online users through SEO optimisation and therefore the use of appropriate keywords. In addition, the video improves the visibility of the rental company, as it can be easily shared on social networks. 

Having a website and a social presence on the various platforms, however, is not enough! It is necessary to create an App or an application of the rental company that can be downloaded directly to the smartphone. In this way, the customer will always know you are available and can comfortably access numerous digital services often not present on the official website: online simulation, vehicle search, online appointment booking, etc. The video in long-term rental finds an important development and diffusion through the use of an App.

Long-term rental videos: types

Through the video, the trust of potential customers and especially of anyone not aware of this service well need greater guarantees and concrete elements to be able to use long-term rental companies.

Video in this area can have various functions: 

• Long-term rental tutorial: you can explain how the service works and why it is affordable compared to other formulas. You can make videos in which you compare renting with buying and leasing. You can dispel certain myths according to which at the end of the contract there are no more obligations or to make it clear that once the mileage limits are exceeded, the extras to be paid are minimal. The video tutorials that explain the operation of a car model available in the rental agency are also interesting, then a road demonstration is filmed. 
• Video in the company: users need to feel close to the company structure and why not satisfy them with a series of videos that present the workstations of employees and also client case histories. You can also make videos with images of the cars ready for delivery displayed in dealerships for long-term rental. A practical example is an interesting solution that leads users to better understand the procedure to be followed and the benefits to be obtained. 
• Video offers: another interesting function that the video can have is to inform acquired customers or new customers that a promotion with expiry on the long-term rental of a particular model or brand has been activated.
• Videocall: many rental agencies have decided to introduce the videocall service which allows customers to contact or be contacted by video call by professional consultants in the sector to meet the needs of companies, professionals and individuals. All that’s needed is a PC or a smartphone from which to contact the company. The videocall is an opportunity for customers to learn about the services offered comfortably from the sofa in their living room without having to lift a finger. It is therefore ideal both for those who live in another distant city or region or for anyone who does not have the opportunity to physically be present, and in times of health crisis such as the current pandemic that has forced all of us to limit our movements for collective safety. Through the videocall it is also possible to request a quote which is provided free of charge with all the information concerning stipulation of the contract and the documents to be presented.

What are you waiting for? Find out how to use a Long Term Rental Video Application.