Aftersales Video Application: What are the Features?

AutoMovie (Automotive Movie Framework) is the video storytelling platform that represents the synthesis point of these trends and transforms the relationship with the customer.

It is a Video Communication Framework to provide technologically advanced solutions that are effective, efficient, safe, usable and that maximise the user experience for companies operating in the automotive sector through which to collect qualitative information to be used in machine learning systems and to be enriched through artificial intelligence solutions.

Blablabla is a precious tool that enables sales departments to address the new challenges related to digitisation and social distancing.

In recent years, the automotive sector has had to address the need for a renewed drive towards digital and towards a more organic relationship with the customer. Underpinning this change is, on the one hand, the shortcomings of the more “traditional” communication by means of text, and on the other the overwhelming rise of the video medium in communication and advertising. As we have seen in other articles, the automotive sector can also benefit greatly from this.

Finally, measures to combat the SARS-COV2 pandemic have further accelerated the transformations already underway. Social distancing has penalised commercial activities that have always relied on the face-to-face relationship with the customer, but have also forced a large segment of the population to adopt digital communication tools that otherwise would never have even been considered. Today video calls and videoconferences have become terms of common use, when a little more than a year ago they were the property of a small segment of the population.

In light of these observations, the players in the automotive sector can greatly benefit from a flexible tool that can help dealers to:

• maximise the user experience of operators and customers;
• enhance professionalism;
• communicate while maximising relevance;
• interact dynamically and immediately;
• involve the customer;
• transform the personal work experience into a “story to be narrated”.

AutoMovie (Automotive Movie Framework) is the video storytelling platform that represents the synthesis point of these trends and transforms the relationship with the customer.

It is a Video Communication Framework that provides technologically advanced solutions that are efficient and effective, safe and able to maximise the User Experience with all companies in the automotive sector, through which to collect qualitative information to feed machine learning systems and to enrich them through smart artificial systems.

AutoMovie is a system that is:

• Multilevel;
• Cloud hosted;
• Available on all devices and operating systems;
• It can be integrated via plug-in with existing information systems (both incoming and outgoing);
• It is equipped with all the features needed to meet modern-day challenges
  • Live Streaming;
  • VideoChat;
  • Attachments;
  • Online Quote;
  • Discussions;
  • Marketing Automation.

All these features are already on the market, and are all available, but individually. The added value of AutoMovie is being able to integrate all these solutions into a single service, designed and developed specifically for the specific needs of the automotive sector.

Thanks to a linear system designed to maximise the User Experience, the dealer can simplify all management tasks.

Furthermore, AutoMovie is completely modular : it is possible to adapt the framework to the specific needs of each operator, implementing all or only certain services and it is possible to connect AutoMovie services with pre-existing solutions, through plug-ins.

In particular, it is possible to integrate the system with the most popular DMS (Dealer Management System) such as Sipad.X by Pentana Solutions, Autoline by CDK, Infinity by Visual Software and Concerto by Global Automotive or with other cloud software.

The cloud architecture then makes AutoMovie an easily scalable service based on the reality of the dealer, from the point of view of load, geographic and administrative.

Specifically to an After-sales department, the benefits of AutoMovie can be manifold.

Undoubtedly, an interesting contribution is made by the Live Streaming system . Through the application, it is possible to broadcast a live video to the smartphones of the customers concerned and vice-versa, from the customer to the dealer. This enables, for example, showing to the customer of the conditions of a vehicle undergoing maintenance and illustrating the reasons behind the quote or the customer can directly show the problem to the mechanic even before taking the machine to the workshop.

The VideoChat service, instead allows customers to be able to communicate with the operator via call or video call at all stages following the sale. Furthermore, it will be possible to use the platform to send Attachments: brochures, estimates, information material and documents will be delivered to the customer and AutoMovie will send the operator a notification when they are opened.

Through the Online Estimate system it is possible for the customer to request a quote from the operator, who, similarly to the attachments, will receive a notification when the estimate is opened together with any acceptance.

The Marketing Automation functionality can be used at the After-sales stage to create a follow-up system that allows the operator to set automatic reminders, for example for servicing and checks or, in the case of a prolonged relationship with the customer, including interventions such as the drive belt.