Automotive Video Application: How to choose it?

AutoMovie (Automotive Movie Framework) is the video storytelling platform that represents the synthesis point of these trends and transforms relationship with the customer.

It is a Video Communication Framework to provide technologically advanced solutions that are effective, efficient, safe, usable and that maximise the user experience for companies operating in the automotive sector through which to collect qualitative information to be used in machine learning systems and to be enhanced through artificial intelligence solutions.

Blablabla represents a precious tool that allows sales departments to address the new challenges related to digitisation and social distancing.

We have examined in previous articles how today’s reality requires the automotive sector to make a decisive change of pace in the direction of digitisation, developing a more organic relationship with the customer.

Instead, purely textual communication is no longer sufficient. Conversely video medium is taking an ever larger slice of communication and advertising. And even in the automotive sector it is possible to exploit its benefits.

During the past year, the SARS-COV2 pandemic has added to the trends already previously analysed, dramatically accelerating the transition processes towards digital. The rules to combat the pandemic have penalised commercial activities and especially the automotive sector, which traditionally has always relied on a face-to-face relationship with the customer.

At the same time, the pandemic has forced a large segment of the population with little familiarity with technology to adopt forms of digital communication. Video calls and videoconferencing have forcefully become part of the new norm.

In light of these observations, the players in the automotive sector need a flexible tool that can help dealers to:

• maximise the user experience of operators and customers;
• enhance professionalism;
• communicate while maximising relevance;
• interact dynamically and immediately;
• involve the customer;
• transform the personal work experience into a “story to be narrated”.

AutoMovie (Automotive Movie Framework) is the video storytelling platform that represents the synthesis point of these trends and transforms the relationship with the customer.

It is a Video Communication Framework to provide technologically advanced solutions that are effective, efficient, safe, usable and that maximise the user experience for companies operating in the automotive sector through which to collect qualitative information to be used in machine learning systems and to be enriched through artificial intelligence solutions.

It is a system that is:

• Multilevel;
• Cloud hosted;
• Available on all devices and operating systems;
• It can be integrated via plug-in with existing information systems (both incoming and outgoing);
• It is equipped with all the features needed to meet modern-day challenges
  • Live Streaming;
  • VideoChat;
  • Attachments;
  • Online Quote;
  • Discussions;
  • Marketing Automation.

Some readers may argue that all these features are already on the market. And partially, that’s true: taken individually, all these solutions are already available. The strength of AutoMovie is the integration of all these solutions in a single service, designed and developed specifically to meet the specific needs of the automotive sector.

In this way, it is possible to simplify the operational complexity of all tasks at management level thanks to a linear system designed to maximise the User Experience on both the customer and operator side.

The real strength of AutoMovie is its modularity. It is possible to adapt the framework to the reality of each dealer, implementing all or only certain services and it is possible to integrate the AutoMovie services with the pre-existing solutions.

In particular, it is possible to integrate the system with the most popular DMS (Dealer Management System) such as Sipad.X by Pentana Solutions, Autoline by CDK, Infinity by Visual Software and Concerto by Global Automotive or with other cloud software.

Moreover, thanks to the cloud architecture, AutoMovie is an easily scalable service from the point of view of load, geography and administration.

Let’s look at some examples of the impact of AutoMovie features on a dealership’s sales department.

Through the Live Streaming system, AutoMovie is able to transmit to the customer’s smartphone all the sensations available while driving a car. It might not be a perfect replacement for test-drives, but it will still be possible to illustrate the characteristics of a car by interacting in real time with interested customers.

The VideoChat service, instead, allows customers to communicate with their consultant by call or video call at all stages of the purchase process. Furthermore, it will be possible to use the platform to send Attachments: brochures, estimates, information material and documents will be delivered to the customer and AutoMovie will send the operator a notification when they are opened.

Through the Online Estimate system it is possible for the customer to request a quote from the operator, who, similarly to the attachments, will receive a notification when the estimate is opened together with any acceptance.

Probably, for the Sales department, the most important feature of AutoMovie is that of Marketing Automation, a follow-up system that allows the operator to set certain triggers to activate automatic reminders at certain deadlines. In this way it is possible to reach and manage the contacts acquired during the campaigns and which are often forgotten.