Long Term Rental Video Application: How to use it?

AutoMovie (Automotive Movie Framework) is the video storytelling platform that represents the synthesis point of these trends and transforms the relationship with the customer.

It is a Video Communication Framework to provide technologically advanced solutions that are effective, efficient, safe, usable and that maximise the user experience for companies operating in the automotive sector through which to collect qualitative information to be used in machine learning systems and to be enriched through artificial intelligence solutions.

Blablabla represents a valuable tool that allows departments dedicated to long-term rental to address the new challenges related to digitisation and social distancing

In previous articles we have focused on the gaps in exclusively textual communication with the customer and the advantages that the video medium, imposing itself strongly in the world of communication and advertising, has in terms of applications for the players in the automotive sector.

If these two trends could already represent a push for the digitisation of the sector, the advent of the pandemic and the rules on social distancing represented the classic straw that breaks the camel’s back. Instead, in fact, the measures to combat the pandemic have penalised all activities, including the automotive sector, which relied on the face-to-face relationship with the customer.  On the other hand, they have contributed enormously to the popularity of digital communication tools in the population. Video calls and videoconferencing have forcefully become part of the new norm.

In light of these observations, the players in the automotive sector can greatly benefit from a flexible tool that can help dealers to:

• maximise the user experience of operators and customers;
• enhance professionalism;
• communicate while maximising relevance;
• interact dynamically and immediately;
• involve the customer;
• transform the personal work experience into a “story to be narrated”.

AutoMovie (Automotive Movie Framework) is the video storytelling platform that represents the synthesis point of these trends and transforms the relationship with the customer.

It is a Video Communication Framework to provide technologically advanced solutions that are effective, efficient, safe, usable and that maximise the user experience for companies in the automotive sector through which to collect qualitative information to be used in machine learning systems and to be enriched through artificial intelligence.

It is a system that is:

• Multilevel;
• Cloud hosted;
• Available on all devices and operating systems;
• It can be integrated via plug-in with existing information systems (both incoming and outgoing);
• It is equipped with all the features needed to meet modern-day challenges
  • Live Streaming;
  • VideoChat;
  • Attachments;
  • Online Quote;
  • Discussions;
  • Marketing Automation.

Although all these features, taken individually, are already available on the market, the strength of AutoMovie is the ability to integrate all these solutions into a single service, designed and developed tailored to the reality of the automotive sector.

Thanks to a linear system designed to maximise the User Experience, the dealer can simplify all management tasks.

Moreover, AutoMovie is a completely modular service which can be adapted to the specific needs of each operator: it is possible to implement all or only some services and, through plug-ins, to connect them to pre-existing solutions.

In particular, AutoMovie can be integrated with the most popular DMS (Dealer Management Systems) such as Sipad.X by Pentana Solutions, Autoline by CDK, Infinity by Visual Software and Concerto by Global Automotive or with other cloud software.

Furthermore, the cloud architecture guarantees total scalability to AutoMovie, both in terms of load and from a geographical or administrative point of view.

The implementation of AutoMovie can also bring numerous advantages to the department dedicated to long-term rental.

The Live Streaming service is used to transmit videos and interact in real time with customers, even more than one at the same time and can be used, for example, to illustrate the characteristics of a rental car.

The VideoChat service, instead, allows customers to communicate with their consultant via call or video call at all stages of the rental process. Furthermore, it will be possible to use the platform to send Attachments such as brochures, estimates, informative material, documents that will be delivered to the customer and AutoMovie will send the operator a notification when they are opened.

Through the Online Estimate system it is possible for the customer to request a quote from the operator, who, similarly to the attachments, will receive a notification when the estimate is opened together with any acceptance.

The Marketing Automation functionality, instead, allows the operator to create a follow-up system to send automatic reminders to customers and contacts, for example to propose new cars to customers close to the end of rental, to remember mandatory maintenance appointments or present new promotions.