Lately, many analysts have been highlighting some trends which are reshaping the automotive industry and the communication online.

In the automotive industry you can remark:

  • distrust by an increasingly informed customer;
  • higher product quality (less need for after sales intervention);
  • decrease of touch point with the customer;
  • difficulty in perceiving the quality of the service;
  • easy price comparability.

Video communication is an interesting solution:

  • 78% of people watch videos online every week and 55% every day (Hubspot);
  • on mobile devices, there has been an increase in video consumption of over 2000% in the last 5 years (Facebook);
  • people spend 5 times more watching a video than a photo on mobile devices (Facebook);
  • the time users spend consuming video content on Instagram increases by over 80% every year (Instagram).

 

As far as user preferences are concerned:

  • 72% of consumers prefer to watch a video on a product before reading a text about it (Wyzowl);
  • 54% of consumers prefer to watch online videos of a brand they like before receiving newsletters (46%) or viewing images (41%) (Hubspot);
  • videos lasting up to 2 minutes are the ones that generate the most involvement (Wistia);
  • videos are 2 times more effective for increasing sales (Facebook);
  • 44% of companies that use video say it is improving its ROI, and 70% say that video generates better conversions than other types of content (Demand Metric & Vidyard);
  • video is the most stored content once a person has seen it (43%) compared to text (18%) or images (36%) (Hubspot).

In the new communication context:

  • advertising spaces are in abundance with increasing opportunities for contact;
  • there is too much information and the user is “forced” to select it;
  • users are no longer “passive” spectators (they have greater control over communication).

 

Because of these consideration dealers need a flexible tool to:

  • maximize the user experience of operators and customers;
  • enhance professionalism;
  • communicate maximizing relevance;
  • interact dynamically and immediately;
  • involve the customer;
  • transform your work into a “story to tell”.

A modern dealer needs a real video-based storytelling platform.

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