Sending unwanted or spam emails can create a negative perception of an organisation.
In B2B markets, for example, recipients can receive large amounts of emails every day, and recipients can ignore emails that appear to be marketing messages. Email filtering systems can also trigger spam alerts, which means your emails won’t reach recipients.
Having a more direct communication in the workshop can facilitate your work, increase customer confidence in your work and the relative loyalty. Here’s how AutoMovie can help you do it!
The Email in the Workshop today has almost entirely replaced paper communications, faxes, letters, registered letters, etc.
In the workplace it is an essential tool, and if used professionally it can provide the company with an important competitive advantage.
As a communication tool, however, it has limits and possible problems.
In the workshop, every worker is inundated with multiple emails, replies and forwards.
It often happens that the corporate mailbox is overloaded with a huge amount of useless, time-consuming and resource-consuming messages.
And time in the workshop is money, today more than ever!
Often it would be more useful and faster to communicate in a different way rather than having to create an e-mail message, often a long and incomprehensible process.
The problem becomes even greater when the email has several recipients in copy, thus wasting even more time. And so much is lost.
Writing a correct email takes time and effort, at the same time reading an email is a time-consuming job.
Email security is another often underestimated issue. This is demonstrated by the fact that we all continue to use email without thinking that it is one of the most outdated and vulnerable tools on the net.
Among the behavioural anomalies related to email there is often the claim that, due to the fact that the communication is immediate, the recipient reads it with the same immediacy with which the sender sends it.
It could be the case that the email service is interrupted so that a correct and accepted sending may not correspond to the actual delivery within the supposed and expected times.
There are also delays and non-deliveries due to the fact that the various mail server managers have different space allocation and management policies for individual mailboxes and in the maximum size of email messages, and therefore of the corresponding attachments.
It thus happens that some emails cannot be sent or received due to these different configurations.
Once an email is sent, there is always the problem of the certainty of the delivery and integrity of a message.
To solve all these problems related to email, the workshop could use AutoMovie: the Storytelling system equipped with machine learning.
AutoMovie allows you to prioritise instant messaging (real-time communication over the network) to communicate easily with customers, by sending a simple link (light and invasive) containing video.
AutoMovie is a Video Communication Framework that provides technologically advanced solutions that are effective, efficient, safe and usable.
It also allows companies operating in the automotive sector to maximise the user experience through which they can collect qualitative information to be used in machine learning systems and to be enriched through artificial intelligence solutions.
An excellent digital User Experience in the Automotive industry means reproposing online the experience that the user would experience in the workshop.
The information on cars must be easy to find and useful, to ensure that the potential customer can immediately find the car that suits their needs in the fewest steps possible and above all intuitively.
When structuring the User Experience the main objective is to avoid wasting the customer’s time, thus giving them the sense of being understood, and facilitating a possible conversion and loyalty.
The main advantages of AutoMovie are:
The framework is multilevel and is used to set different permissions for various users:
The media produced can be integrated on:
AutoMovie takes the form of an actual Storytelling system equipped with machine learning that allows operators in the automotive sector to:
… to be sent to the customer, tracing each interaction and using this information asset to implement, also through artificial intelligence suggestions, more efficient communications that maximise the customer’s user experience.