How to Manage Leads in Long-Term Rental

To manage Leads in Long-Term Rental (LTR ) it is necessary to profile your target audience accurately to be able to identify users who are really ready and interested in LTR. 

To better manage leads in LTR, time is money, in fact you need to strike while the iron is hot because the offer is important and you need to be able to differentiate yourself from the competition with innovative and competitive offers.

How to Manage Leads in Long-Term Rental?

In the world of long-term rental it is essential to be timely at the highest levels because the offer is very important and competitive.

It is essential to be able to meticulously profile your target audience to:

• thus be able to distinguish a customer who is actually ready for LTR from a customer who is simply curious
• be able to understand if prospective clients have all the necessary credentials to undertake an LTR

Is it convenient for a private client or a company to switch from owned car to Long-Term Rental?

The long-term rental sector is now constantly evolving even among individuals.

The uncertainties of the future, the spread of a culture of access, especially among younger customers, has thus paved the way for long-term rental.

To manage Leads in Long-Term Rental, clarity is fundamental, and it is therefore necessary to immediately clarify the dynamics of the LTR.

The rental fully responds to the characteristics of the current globalised economy:

• Flexibility
• Lightness
• Speed
• Convenience

When it comes to long-term rental, one of the main levers to focus on is the personalisation of the service: you need to understand the customer’s needs and expectations well, and then manage them in the best way possible.

Informing, supporting and advising is the goal of anyone seeking to promote long-term rental.

Another aspect to focus on is price transparency: communicating in a simple and clear way what the advantages of a fee are that may perhaps appear higher is fundamental.

Anyone who is considering changing cars has now understood that they can also evaluate long-term rental, not always fully understanding the formula, the advantages or disadvantages.

Rental is in fact a reality for many but not for all and the choice of this type of solution requires a lot more in-depth information before making a decision.

Therefore, understanding what is included and excluded from the service is the basis for inducing the customer to opt for long-term rental.

Managing leads in long-term rental therefore involves communication on a correct and more transparent target, in order to avoid creating false promises that would only increase the lead management costs on the dealership, without however increasing conversions.

Another aspect that should not be underestimated is that anyone who has a VAT number by taking out a long-term rental car can enjoy significant tax benefits.

Managing long-term rental leads: why is LTR worthwhile?

The car can be your favourite adventure companion on four wheels, your faithful confidant, but it can also create problems and worries for you: breakdowns, damage due to accidents, servicing, changes of ownership, devaluation of used vehicles… in short, infinite costs and bureaucracy.

Instead, with long-term rental you can enjoy the advantages of a car of your own without problems.

You can customise your offer by choosing not only the car but also the duration, the mileage, where to pick it up, which services to include, whether to exchange your used vehicle, etc. always having everything under control.

Advantages of long-term rental?

• Peace of mind: the monthly fee is fixed, clear, transparent and calculated on the basis of the personalisation chosen. You know at any time how much you spend without unpleasant surprises
• Simplicity: the dedicated assistance accompanies you from the moment of choosing the car to the expiry of the rental
• All inclusive: the fee includes property tax, maintenance, full insurance coverage, 24-hour assistance and roadside assistance; all you need to worry about is the fuel
• Convenience: with long-term rental you no longer have to worry about car depreciation (around 65% after just four years) – accidents or breakdowns that could occur after purchase
• Your decision-making power: the rent is calculated on the basis of the model, accessories, mileage and duration you have chosen; at the end of the rental you can decide whether to return the car or redeem it by purchasing it.
• An always new car: with long-term rental you are given a new, safe, technological car in line with the rules of free movement, avoiding the devaluation of the vehicle and the problems related to the sale on the second-hand market.

Always in line with the times

An ever-new car also means the possibility of trying out new models and always keeping up with the times: hybrid and electric cars that allow you to save on fuel, reduce and / or completely eliminate CO2 emissions, enter LTZ without limitations. and free use of the blue-striped car parks in many Italian cities.

Tax advantages of long-term rental

A long-term rental, thanks to the considerable tax advantages, means not only saving time and resources for the management of the company fleet but also an important economic saving.

The percentage of VAT deductibility and the deductibility of costs incurred for long-term rental vary according to the professional category to which they belong.